Hospitality Strategy Assignment: Strategic Alliance vs Merger and Acquisition Proposal (Malta)

Hospitality Strategy Project: Strategic Alliance vs Merger and Acquisition (M&A) Proposal

Tourism and hospitality students in Malta often meet this strategy project, which asks you to think like a corporate development team. You choose one hospitality company, such as a hotel chain, resort group, cruise line or online travel agency, prepare a merger or acquisition proposal with a target, rationale, integration risks and financial approach, compare it with a strategic alliance, and recommend the better option in both a written report and a presentation.

Project Requirements

Step 1 – Company Selection

Choose one hospitality company (hotel chain, online travel agency, cruise line, airline with hospitality services, resort group, etc.). Justify why it is strategically relevant for this analysis.

Step 2 – M&A Proposal

Develop a Merger or Acquisition proposal. Include:

• Deal Type: Horizontal, vertical, conglomerate, market-extension, or product-extension M&A.
• Target Company: Identify and justify selection.
• Strategic Rationale: Synergies, brand expansion, diversification, technology acquisition, etc.
• Integration Challenges: Cultural alignment, operational integration, customer retention.
• Financial Considerations: Approximate valuation approach, financing method, and expected ROI (qualitative and/or quantitative).
• Strategic Tools: Use at least one tool (SWOT, PESTEL, Synergy Map, or M&A Risk Matrix).

Step 3 – Comparative Analysis

Compare your Alliance and M&A proposals on:

• Speed of market entry
• Level of investment and risk
• Degree of control and integration complexity
• Potential for sustainable competitive advantage

Step 4 – Final Recommendation

Choose which strategy (Alliance or M&A) is best for your chosen company at this time. Support your decision with strong evidence from your analysis.

Deliverables

Written Report

• Length: 1800-2300 words (excluding references and appendices)
• Structure:

Presentation

• Length: 10–15 slides
• Professional format with visuals (graphs, diagrams, timelines, maps)
• Present key findings and recommendation in a concise, persuasive manner

References

References (Harvard)

Get Expert Help with Your Hospitality Alliance vs M&A Project

The strongest projects pick a company with recent, well-documented deals, so you can support your synergy claims with real evidence from annual reports and industry news. Choose one deal type and explain it clearly, use at least one strategic tool such as an M&A risk matrix or PESTEL, and keep the comparison in Step 3 balanced before you make your recommendation, which should follow from the evidence rather than from personal preference.

Our report writing help in Malta can guide your written report, and our presentation writing service can help you turn the findings into clear slides. You can also start with our general assignment help in Malta for any part of the project.